Savills Global – Branded Residences Report 2018
Buyers go for branded residences, with YOO heading the list of top 20 residential brands (Hotel and non Hotel), offering investment returns, style, experience and service. Asia and the US most active.
Rapid expansion has gone hand-in-hand with a growing, globally-mobile highnet-worth population that has risen fourfold in 20 years. Cash-rich, time-poor, and brand conscious individuals are attracted by quality design, security and the high levels of service branded residences offer.
Hoteliers have actively diversified into residential as resorts and prime city centre buildings incorporate a wider mix of uses. Developers, meanwhile, have come to recognise the value-add of a brand in a competitive global marketplace.
New brands will enter the market and the service and amenity offer will widen, with an emphasis on experiences, particularly as younger buyers grow in importance.
Asia 360 markets the investment yielding, mixed use branded residences by
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