Savills Global – Branded Residences Report 2018 

Buyers go for branded residences, with YOO heading the list of top 20 residential brands (Hotel and non Hotel), offering investment returns, style, experience and service. Asia and the US most active. 

Phuket YOO Studio and YOO Residences and Hotel PhuketBranded residences have been around for more than a century, but only in the last two decades has the sector really taken off.

Rapid expansion has gone hand-in-hand with a growing, globally-mobile highnet-worth population that has risen fourfold in 20 years. Cash-rich, time-poor, and brand conscious individuals are attracted by quality design, security and the high levels of service branded residences offer.

Phuket YOO Hotel and Residneces Branded Investment Properties

Hoteliers have actively diversified into residential as resorts and prime city centre buildings incorporate a wider mix of uses. Developers, meanwhile, have come to recognise the value-add of a brand in a competitive global marketplace.

New brands will enter the market and the service and amenity offer will widen, with an emphasis on experiences, particularly as younger buyers grow in importance.

Asia 360 markets the investment yielding, mixed use branded residences by

YOO Hotel Resort and Residences and

The Sheraton Grand Bay (Marriott group)  .

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Interested in the full report? Click here to view the full report from Savill. 

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